PS (which was initially founded in 2017 as The Private Suite) is a company that operates exclusive airport facilities, intended to allow people to bypass the typical airport experience, when flying commercially.
The first location opened in 2017 in Los Angeles (LAX), the second location opened in 2023 in Atlanta (ATL), and the third location has just opened, in Dallas Fort Worth (DFW), and I’d like to cover those details. On top of that, there are two more locations in the works, in Miami (MIA) and Paris (CDG).
PS private terminal opens at Dallas Fort Worth Airport
As of June 3, 2026, PS has opened a new private airport facility for commercial flights at Dallas Fort Worth International Airport (DFW).
The 12,200 square foot facility is adjacent to Corporate Aviation at DFW, and features both Private Suites (a private space) and The Salon (a shared space). PS travelers have access to private TSA and immigration screenings on-site, as well as a BMW chauffeured escort to and from the jet bridge stairs of their commercial flights. While at the facility, you can arrange everything from chef prepared meals, to spa treatments.
The facility is designed by Jean Liu, who specializes in high-end residential and hospitality projects. As it’s described, “from architecture and interior details to furnishings and accessories, each element has been thoughtfully considered and selected to ensure that guests are surrounded by design that inspires, relaxes, and restores.”
Is there a market for PS at Dallas Fort Worth Airport?
I totally get how there’s value for something like PS at LAX, given the number of celebrities and other very wealthy people passing through the airport, and what a mess the airport can be. Arguably the biggest challenge PS faces is that it’s going after a market of wealthy people who don’t fly private.
Of course that market exists, and it’s significant. But PS is also expensive, so even someone who is well off might think twice about using it. That’s especially true when you consider that travel doesn’t have to be a hassle nowadays, with programs like TSA PreCheck, CLEAR, Global Entry, etc.
Just for some context, you can find the pricing for PS here:
- Without a membership, you’ll pay $1,295 per person for access to The Salon, or $4,950 for up to four travelers to access a Private Suite
- With the $1,250 The Salon annual membership, you’ll pay $995 per person for access to The Salon, or $4,950 for up to four travelers to access a Private Suite
- With the $4,850 All Access annual membership, you’ll pay $895 per person for access to The Salon, or $3,650 for up to four travelers to access a Private Suite
I should also mention that PS has some partnerships. For example, those with the Amex Centurion Card receive a PS membership with two complimentary visits per year. PS is also partnering with American, to give Concierge Key members one free visit.
Dallas has a lot of wealth, so I can certainly see this concept working pretty well there. For that matter, it’s also pretty flashy — perhaps not as flashy as Miami, but for cities between the coasts, it definitely ranks up there.
One would think that demand for PS comes from a combination of people who value their time and avoiding the main part of the terminal, as well as people who like to show off and be in exclusive spaces.
Bottom line
The PS concept has expanded to DFW, with the facility now being open, just weeks ahead of the MIA location. PS is a concept with a unique value proposition, and it definitely has a loyal following. It’s not cheap, but then again, it’s only trying to skim the market.
What do you make of the PS concept expanding to DFW?
