Lufthansa is rolling out a revamped onboard experience across all cabin classes on its long-haul flights, marking one of the largest investments in customer service in the airline’s history.
The new service, which the airline calls FOX (Future Onboard Experience), launches on May 6, 2026, and covers Business, Premium Economy, and Economy classes. First Class already received its update at the end of March 2026.
The rollout coincides with Lufthansa’s 100th anniversary. The airline said it is investing over EUR 70 million this year alone on the new service.
FOX: What to expect
The overhaul touches nearly every part of the onboard experience, from menus to tableware to how and when meals are served.
In Business Class, German chef Johann Lafer has developed new menus.
Passengers can now pre-order their breakfast the night before, choosing from options like smoothies, French toast, or omelets. A new “Sky Selection” feature lets guests order their second meal whenever they want, with choices ranging from tapas bowls to currywurst to macarons. The airline is also introducing a cake service, letting passengers enjoy coffee and cake mid-flight.
Premium Economy passengers are getting an upgraded meal service, including a Business Class-level appetizer, a choice of three hot main courses, and fresh warm bread. The beverage selection has been expanded, and passengers will now receive slippers.
Economy Class is also seeing changes. For the first time, passengers will receive an amenity kit with a sleep mask and earplugs. Flights longer than ten hours will now offer three hot main course options instead of two, and a printed menu is being introduced.
New tableware and cutlery are also being rolled out across all classes.
The goal: to become the top premium carrier in Europe
Lufthansa said it is replacing and introducing 187 million individual pieces of tableware and cutlery across its network. Around 300,000 Business Class main course plates alone are being procured for the launch.
The carrier tested the new service on more than 110 flights and collected over 9,000 pieces of guest feedback before finalizing the rollout.
Jens Ritter, CEO of Lufthansa Airlines, said the investment reflects the airline’s ambition to become the top premium carrier in Europe.
“These enormous financial investments during challenging times demonstrate how sustainably and resolutely we are renewing and transforming Lufthansa,” Ritter said.
