All Nippon Airways (ANA) announced on October 30, 2025, that it is discontinuing the AirJapan brand as part of a strategic branding realignment.
AirJapan will retain its own air operator certificate within the ANA Group, but its operations will be taken over by the ANA mainline airline.
ANA launched AirJapan in 2022 as a hybrid, value-oriented, international carrier with the primary focus of flying tourists from across Asia to Japan. The establishment of AirJapan was, in part, a response to the 2020 launch of Zipair Tokyo, an airline with a similar value proposition set up by competitor Japan Airlines (JAL).
As of October 30, 2025, AirJapan operates a fleet of two Boeing 787-8 aircraft on services between Tokyo-Narita and three destinations in Asia: Seoul-Incheon (ICN), Bangkok (BKK) and Singapore (SIN). These services will be wound up by March 29, 2026.
The other airline brand of the ANA Group, low-cost airline Peach, which operates an all-Airbus narrowbody fleet, will not see any changes.
The Japanese carrier has attributed this move to challenges posed by the global business environment. In particular, ANA’s press release announcing the withdrawal of the AirJapan brand cited the war in Ukraine as well as delays in aircraft deliveries and issues related to the amount of time spent on the ground by B787 aircraft.
The decision to restructure the group’s brands has been announced at the same time that ANA posted record results for the first half of its 2025/26 fiscal year.
ANA posted record-breaking operating revenue of 1.19 trillion yen ($7.9 billion) for the first half of fiscal 2025, and an operating profit of 97.6 billion yen (US$634 million).
International traffic, both inbound and outbound, has been the mainstay of ANA’s results. ANA has been expanding its international network with new services to Milan Malpensa (MXP), Stockholm (ARN), and Istanbul (IST).
However, the domestic market remains sluggish. Domestic passenger numbers have increased due to pricing incentive schemes, but ANA’s domestic business faces structural profitability challenges, since business traffic is yet to fully recover following the pandemic.
The Japanese group has also revised its full-year operating profit forecast upward to 200 billion yen (US$1.3 billion) as it capitalizes on robust inbound tourist traffic towards Japan as well the integration of Nippon Cargo Airlines. In August 2025, ANA completed the acquisition of this air cargo operator with a fleet of eight B747-8 freighters.
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