After years of anticipation, host cities across the U.S., Mexico, and Canada are finally reaping the benefits of the 2026 World Cup. Local businesses have reported a surge in international visitors, and hotels are benefiting from gains in revenue per available room.
But non-host cities are also seeing a lift.
RevPAR has grown at least 6% year-over-year each week for non-host markets in the United States since the start of the tournament, according to CoStar. When looking at the top 25 hotel markets, non-host cities are “not far behind” hosts in terms of RevPAR increases.
Businesses in non-host cities are also reporting an uptick in high-spending international crowds. And while host markets have struggled to boost occupancy rates, CoStar reports that hotel demand in non-host markets was up 1.7% year-over-year in late June.
Part of the difference is due to the decline in group business in host markets, as organizers purp
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