Lufthansa is planning on radically changing its service concept in first class in the coming days (at least that’s what’s claimed), and we now have a sense of what kind of updates we could see to dining onboard…
Project FOX is launching in Lufthansa first class on March 29
We know that Lufthansa is currently trying to improve its long haul passenger experience. While many people are familiar with the Allegris concept, which is the introduction of new cabins on long haul flights, that’s not all that’s changing.
Lufthansa also plans to soon roll out what has internally been referred to as Project FOX (“FOX” stands for “Future Onboard Experience”), which is intended to be a complete overhaul of the soft product across cabins. Executives at the airline claim that the goal of this project is to make Lufthansa Europe’s number one airline.
Lufthansa will gradually be rolling out Project FOX, and the expectation is that this will launch in first class as of March 29, 2026 (the first day of the IATA summer 2026 season), and it’s expected to be rolled out at some point in May in other cabins.
Lufthansa has already unveiled new first class amenity kits that are debuting as part of Project FOX, and there’s a creative customization element to it. That announcement is actually how we found out that Project FOX is coming to first class soon.
However, that’s not all that’s changing, as Lufthansa will also be rolling out a new meal service as of that date. Hopefully we also see new bedding and other amenities as of that date, but that hasn’t been confirmed.
How Lufthansa first class catering will be changing
Admittedly we’ll have to wait a few more days to see firsthand reports of how catering is being updated, but we already have some clues. I knew Project FOX was launching soon, and then I remembered that Lufthansa publishes its menus online. So I wondered if those had already been updated to reflect the new Project FOX concept, and it seems that the answer is yes!
Just as an example, I pulled up the menus for LH462, between Frankfurt (FRA) and Miami (MIA), and compared the menus before and after March 29. Sure enough, there are many changes, not just to the actual dishes, but to the concept. You can pull them up for yourself to see all the details, but here’s what I notice:
- The amuse bouche will be replaced by an amuse bouche trilogy
- The caviar service will be overhauled, including the introduction of blinis (please tell me there are also finally mother of pearl spoons — oh, the humanity!)
- There will continue to be a trio of appetizers, though the dishes as such are changing
- Rather than serving a small salad with the appetizers and then having a soup course, there will instead be two “intermediate courses,” in this case a soup and salad
- There will continue to be four main courses, but the airline is introducing the concept of “Lufthansa Signature,” where one dish is recommended
- The cheese course will be separated out from dessert, and then there will be three dessert options, rather than two
- The pre-landing meal service will be expanded; rather than a menu with several “cold & warm specialties,” we’ll instead see separate cold specialties, light bites, and warm specialties, plus more dessert options
Of course the descriptions are only half of the story. I would imagine another big change will be presentation, and the little details that wouldn’t necessarily make it onto the menu. For that matter, the dishes as such are also totally changing, so maybe Lufthansa is taking a new direction with the type of dishes that it serves.
Bottom line
On March 29, 2026, Lufthansa is expected to roll out Project FOX in first class, which will be the carrier’s new soft product concept. While the airline hasn’t officially shared many details about what’s changing, we’re increasingly getting clues.
We recently learned about plans for new amenity kits, and now the new menus have been published as well. The meal format and dishes will be changing, but what we don’t yet know is how the presentation will be updated. We should know more in a few days.
What do you make of the initial details of Lufthansa’s new first class meal service?
