Indian Hotels Company (IHCL)’s growth strategy has changed.
For decades, Taj was synonymous with IHCL’s growth. But the company’s latest expansion shows its future may be written elsewhere — in brands like Ginger and Gateway and the fast-growing smaller cities that are reshaping India’s hospitality market.
IHCL Tuesday announced 20 hotel signings and 11 openings in the June quarter, taking its portfolio to 645 hotels as it moves towards its target of 700 hotels by 2030. Of the 20 hotels, 17 were under Gateway, Ginger and Tree of Life, with new projects spread across emerging leisure and pilgrimage markets such as Bharatpur, Trichy, Sindhudurg, Jawai and Wayanad. IHCL is also selectively expanding in established markets like Mumbai, Goa, Agra and Kolkata.
That is increasingly how India’s hotel industry is growing.
The Smaller Cities Opportunity
JLL’s Hotel Investment Trends in India report found that bran
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