Marriott’s Design Hotels has signed 16 Palisociety hotels across nine U.S. destinations in its largest single portfolio addition. The deal pushes Design’s collection past 100 properties in the Americas, up from fewer than 50 in 2023.
For Palisociety, the appeal is access to a much bigger network through listings on Designhotels.com and Marriott.com, and access to Marriott Bonvoy.
Palisociety is an independent hotel management company, founded by Avi Brosh in 2007 in Los Angeles, known for design-led, neighborhood-focused hotels of fewer than 150 rooms. And the promise is that it gets to stay independent. Palisociety can now “be institutional without losing our soul,” Brosh told Skift.
But the economics weren’t a no-brainer. When Design’s founder, Claus Sendlinger, first pitched Brosh a few years ago, he said there was “absolutely no way” he would pay the fees.
Scale changed the math. Palisociety has added around 10 hotel
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