We’re used to co-branded airline credit cards offering a free checked bag benefit, but Delta SkyMiles and American Express have just taken this to the next level.
Delta ups checked bag benefit for Amex cardmembers
As of today (June 4, 2026), primary cardmembers on the Delta Amex Gold, Platinum, and Reserve cards (both personal and business) receive a complimentary second checked bag on domestic Delta operated flights. The only card this doesn’t apply to is the Delta Amex Blue, which has no annual fee.
Previously, these cards with annual fees offered one free checked bag, so this is a pretty significant improvement, especially since the annual fees on the cards aren’t increasing. So this is no doubt a generous change, because no other co-brand card portfolio offers a benefit of two free check bags.
Of course Delta and Amex aren’t doing this out of the kindness of their hearts — they’re doing it because they want to increase co-brand revenue. Obviously Delta will take somewhat of a hit in terms of the checked bag fees it won’t get anymore, but the hope is that this causes lots more people to sign up for Delta Amex cards, and even to be loyal to the airline.
After all, the airline industry nowadays is all about loyalty program revenue, and this is a pretty direct reflection of that. I suspect we’re going to see other airlines match soon as well, though it might not be instant (given the complexity of co-brand card agreements, and how they’re structured.
Delta Amex cards get new design, rideshare perks
I’d say the second checked bag free benefit is the biggest change to the Delta Amex portfolio, but there are a couple of other changes worth being aware of.
First, in celebration of the 30th anniversary of the Delta Amex partnership, the cards are getting updated designs, including a new slate grey option for Reserve cardmembers. As you can see, there are no more purple cards, as it seems that Delta is moving away from purple a bit as a brand color.
Furthermore, as a new perk, enrolled Delta Gold Amex cardmembers (both personal and business) will have access to the $120 rideshare credit after card renewal, unlocking up to $10 in monthly statement credits on eligible U.S. rideshare purchases with select providers.
The intent here is simple, which is to keep people using the card. The hope is that if you try to remember to use the card for the credit, you’ll also use it for other purchases.
Bottom line
We’ve just seen some positive changes to the Delta Amex card portfolio. All the cards with annual fees (both personal and business) now offer a two free checked bag benefit, which is the first time we’ve seen such a generous allowance across the portfolio for one of the “big three” airlines. The card art has also been updated, and the Delta Gold Amex has a new rideshare credit as well.
Obviously these changes are all about making the cards more compelling, both to boost the number of cardmembers, and also to increase loyalty to Delta. Well done, Delta, on these changes!
What do you make of these Delta Amex changes?
