Vueling, the Barcelona-based low-cost carrier of International Airlines Group (IAG), unveiled “Rumbo 2035”, its strategic roadmap for the next 10 years, on January 14, 2026.
According to the airline’s CEO, Carolina Martinoli the airline will invest €5 billion in the period up to 2030 in order to fulfill the goal of jumping from the 40 million annual passengers it carries today to 60 million by 2035.
However, the aspect of Vueling’s strategy that perhaps has attracted most attention from industry analysts is the airline’s fleet renewal plan.
Vueling has confirmed that it will be transitioning from its current all-Airbus fleet to a Boeing 737 MAX one. IAG has already assigned a first batch of 50 B737 MAX 8 aircraft from its order book with Boeing. The first of these aircraft is expected to arrive in October 2026 with the second and third deliveries taking place before the end of the year.
Vueling expects the transition to a Boeing fleet to take seven to eight years, with the two types of aircraft operating side by side during this time.
Martinoli highlighted that by modernizing its fleet, Vueling will achieve fuel savings in the order of 20%. The low-cost carrier also confirmed its commitment to Barcelona-El Prat (BCN), an airport where it already enjoys a 40% market share and which will continue to be the main focus of its activity. Vueling has assessed that the fulfillment of its 2035 strategic roadmap will bring its contribution to the Catalan economy to €10.5 billion per year.
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