A new executive aviation fractional operator with big ambitions has been unveiled during the NBAA-BACE private aviation show, taking place in Las Vegas, October 14-16, 2025.
The new company, called BOND, aims to take off in the United States in 2027, with the backing of private equity giant KKR.
The new private aviation firm will exclusively operate Bombardier aircraft. When announcing its launch, BOND also disclosed it is the unnamed customer that ordered 50 Challenger 3500 and Global 6500 aircraft from Bombardier in June 2025, along with signing an ad-hoc comprehensive maintenance services agreement.
In addition to this 50-strong firm order, BOND has also acquired options for 70 additional aircraft of the same types.
Funding for the new company comes in the form of $320 million in preferred equity and debt financing, which KKR has helped arrange, as well as $30 million in equity funding from its founding partners and several family offices.
BOND is betting on the continued growth of the private flying market, and the fractional ownership model, which, it says, has been expanding even faster than the rest of the segment. However, BOND defines its model as “Fractional 2.0.” which, it claims, will elevate the fractional jet experience by prioritizing quality of service over scale.
To deliver on these expectations, BOND will limit the number of owners per aircraft and only offer super-midsize and large-cabin jets which will be pre-positioned to best serve demand peaks. It will also guarantee the presence of cabin attendants on all flights and promises to offer comparatively high salaries to attract highly experienced pilots.
