Lufthansa has launched its latest promotion on purchased miles. While I’d argue that this is niche, it has the potential to be a good value, especially given that this is a points currency that can otherwise be hard to accrue.
However, just keep in mind that in 2025, Miles & More adopted dynamic award pricing. While there are some new sweet spots, I’d say the changes are mostly bad news, so make sure you study the value of miles before making a purchase.
Lufthansa sells Miles & More miles. The airline isn’t flat out selling miles like most programs do, but rather is selling mileage bundles. These bundles are branded as Bundle&Go, and you can purchase an extra small, small, medium, or large bundle.
Between March 1 and March 31, 2026, Lufthansa Miles & More is offering up to a 50% bonus on its Bundle&Go packages.
The pricing for these bundles is as follows, assuming your account is registered in the United States:
- You can buy an extra small bundle with a 50% bonus; this gets you 4,500 Lufthansa miles for 150 CAD (110 USD), which comes out to 2.44 cents per mile (in USD)
- You can buy a small bundle with a 50% bonus; this gets you 15,000 Lufthansa miles for 410 CAD (300 USD), which comes out to 2.00 cents per mile (in USD)
- You can buy a medium bundle with a 50% bonus; this gets you 75,000 Lufthansa miles for 1,660 CAD (1,216 USD), which comes out to 1.62 cents per mile (in USD)
- You can buy a large bundle with a 50% bonus; this gets you 150,000 Lufthansa miles for 2,900 CAD (2,125 USD), which comes out to 1.42 cents per mile
As you’ll see, these bundles come with extra perks, including bonus miles when you book through the Hotels&Cars platform, bonus miles with Avis, and Priority Pass discounts.
The nice thing about Lufthansa Miles & More miles is that you can use them to redeem for Lufthansa first class more than a few days before departure, unlike when booking through partner programs. The catch is that Lufthansa Miles & More has fuel surcharges, which limits the value of the miles.
Still, it’s nice to be able to top off your Miles & More account balance, since there aren’t otherwise many ways to do that. Miles & More doesn’t partner with any major transferable points currencies, though the program does have a US co-branded credit card.
For what it’s worth, the 50% bonus is the typical biggest percentage bonus that we see with these Bundle&Go packages. We did see a 60% bonus several months back, but that has only been a one-time thing, so far.
Why Lufthansa is being creative with selling miles
Lufthansa is one of the few major airlines that hasn’t directly sold miles to consumers (at any cost) up until several years ago. That’s not a coincidence, and it’s not because Lufthansa doesn’t see value in it.
Rather it’s because Germany has strict consumer protection laws. This has caused issues in the past when Lufthansa directly sold miles, since the company faced lawsuits over mileage expiration, etc.
Lufthansa is obviously being very strategic here, and is selling these bundles in a way that doesn’t assign a direct dollar value to the miles. While the added perks with Avis and Priority Pass are probably not worth anything to most people buying miles, this allows Lufthansa to avoid legal issues associated with selling miles at a specific valuation.
Bottom line
Lufthansa Miles & More has launched its latest promotion on buying miles, in the form of mileage bundles that are being marketed as Bundle&Go. With the 50% bonus promotion being offered at the moment, you can buy Lufthansa miles for as little as 1.42 cents each. While I wouldn’t be proactively picking up Lufthansa miles at this cost, that will definitely be worthwhile for some people.
What do you make of Lufthansa’s attempt to sell miles?
