PS (which was initially founded in 2017 as The Private Suite) is a company that operates exclusive airport facilities, intended to allow people to bypass the typical airport experience, when flying commercially.
The first location opened in 2017 in Los Angeles (LAX), the second location opened in 2023 in Atlanta (ATL), and there are two more locations expected to open soon, in Miami (MIA) and Dallas (DFW). In this post, I want to go over everything we know about the Dallas location, as it has just started accepting reservations, meaning we have an official opening date.
PS facility opening at Dallas Fort Worth Airport soon
PS is currently building a new private airport facility for commercial flights at Dallas Fort Worth International Airport (DFW). It has just opened for reservations for travel as of June 3, 2026, so we’re just a couple of months from this opening.
The 12,200 square foot facility will be adjacent to Corporate Aviation at DFW, and will feature both Private Suites (a private space) and The Salon (a shared space). PS travelers will have access to private TSA and immigration screenings on-site, as well as a BMW chauffeured escort to and from the jet bridge stairs of their commercial flights. While at the facility, you can arrange everything from chef prepared meals, to spa treatments.
The facility is designed by Jean Liu, who specializes in high-end residential and hospitality projects. As it’s described, “from architecture and interior details to furnishings and accessories, each element has been thoughtfully considered and selected to ensure that guests are surrounded by design that inspires, relaxes, and restores.”
Here’s how Amina Porter, CEO of PS, describes this development:
“As we forge towards expanding to every major U.S. airport, we are proud to announce Dallas Fort Worth as the third location that PS will bring our luxury experience to. Establishing a presence in the bustling region and airport of DFW was important to us as a brand and marks yet another key milestone in PS’ continued evolution as a leader in reimagining airport travel.”
Is there a market for PS at Dallas Fort Worth Airport?
I totally get how there’s value for something like PS at LAX, given the number of celebrities and other very wealthy people passing through the airport, and what a mess the airport can be. Arguably the biggest challenge PS faces is that it’s going after a market of wealthy people who don’t fly private.
Of course that market exists, and it’s significant. But PS is also expensive, so even someone who is well off might think twice about using it. That’s especially true when you consider that travel doesn’t have to be a hassle nowadays, with programs like TSA PreCheck, CLEAR, Global Entry, etc. (assuming there’s no government shutdown, which seems to be pretty common nowadays).
Just for some context, you can find the pricing for PS here:
- Without a membership, you’ll pay $1,295 per person for access to The Salon, or $4,950 for up to four travelers to access a Private Suite
- With the $1,250 The Salon annual membership, you’ll pay $995 per person for access to The Salon, or $4,950 for up to four travelers to access a Private Suite
- With the $4,850 All Access annual membership, you’ll pay $895 per person for access to The Salon, or $3,650 for up to four travelers to access a Private Suite
Dallas has a lot of wealth, so I can certainly see this concept working pretty well there. Then again, Dallas isn’t generally as flashy as Miami, so it remains to be seen how that factors into demand.
One would think that demand for PS comes from a combination of people who value their time and avoiding the main part of the terminal, as well as people who like to show off and be in exclusive spaces.
After LAX, the next three PS facilities in the United States are all at fortress hubs. We’ve already seen the location in Atlanta open, and now we’re seeing locations in Dallas and Miami. I guess we could see American or Delta partner with PS, but we haven’t seen anything along those lines yet, and it seems like PS is doing fine without it.
Bottom line
The PS concept is expanding to DFW, with an opening expected on June 3, 2026. This means the DFW location will be opening just weeks before the MIA location, which is accepting reservations as of June 30, 2026. PS is a concept with a unique value proposition, and it definitely has a loyal following. It’s not cheap, but then again, it’s only trying to skim the market.
What do you make of the PS concept expanding to DFW?
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