Strawberry (formerly known as Nordic Choice Hotels) has brought back its “hotel pass” concept for the summer of 2026, as flagged by Frequent Flyer Bonuses. While this is definitely a niche offer, there’s value to be had for the right kind of traveler. Unfortunately like so many of these kinds of programs, the value proposition seems to get slightly worse each year…
Strawberry selling five night hotel passes at a discount
Strawberry (which has a large number of properties in Scandinavia and the Baltics) is offering a promotion whereby you can book stay packages at a discount:
- You can buy five nights at participating “budget” hotels for €450, which comes out to €90 per night
- You can buy five nights at participating “standard” hotels for €600, which comes out to €120 per night
At this link you can see the 76 hotels that are in the budget category, and the 140 hotels that are in the standard category. Here are the basic details and restrictions to be aware of:
- This is valid for stays between June 18 and August 24, 2026
- Once you purchase this offer, you will receive an email with the link to book your stays
- At most two guests can stay in the room, and the primary guest has to be the person who bought the pass
- Breakfast is included with this pass, except at Comfort Hotel Xpress and Stopover properties, where it has to be purchased
- You can stay in a particular hotel for as many nights as you want, so you could use the entire pass across one or multiple stays
- You can be rewarded for these stays — you will earn one qualifying night for every night stayed, as well as 3x Spenn (the program’s points currency) per 10 kr or €1 spent, plus you can receive a 10-30% elite bonus; however, other member benefits aren’t included with this offer
Is this Strawberry hotel pass a good deal?
Admittedly this promotion has changed a bit over time. Back in the day, you could buy an unlimited hotel pass, where you could stay as many nights over summer as you wanted. Last year, you could buy passes that got you five or 10 nights, and there were no restrictions regarding standard vs. budget hotels.
So the promotion is definitely scaled back a bit this year, to avoid people getting too much outsized value. After all, by having separate pricing for budget vs. standard properties, you pay a premium if you want to stay at some of the nicer hotels (and many hotels are even excluded).
Still, I do think for the right type of consumer, there’s value to this deal:
- Northern Europe isn’t cheap, and there are plenty of Strawberry properties that retail for over $200 per night
- This gives you a lot of flexibility, since you can split up your stays however you’d like
- The catch is that the list of eligible properties is rather limited, so you’ll want to make sure the list of eligible properties matches up with your travel plans
Bottom line
Strawberry (formerly Nordic Choice Hotels) has brought back its promotion offering a certain number of nights in a hotel over summer for a reduced rate. You can purchase packages of five nights, and pay an average of anywhere from €90-120 per night, depending on which category of hotels you’d like.
If you’re planning to head to Northern Europe this summer and could see yourself staying at one of these hotels, then this promotion could represent an excellent deal. This is definitely niche in terms of the portfolio of hotels and geography, but for the right person, this is a good opportunity. Just make sure that you know you’ll be able to use the nights, as this isn’t something you just want to buy speculatively.
Anyone plan to take advantage of this Strawberry promotion?