Alaska Airlines Unveils New Business Class Redesign on Boeing 787 Jets

Alaska Airlines has launched a redesigned business class on its Boeing 787-10 jets, alongside plans to introduce new premium economy seats by 2028. Five new 787 Dreamliners have arrived in Seattle, with a sixth expected by fall 2026, forming part of the airline's $1.9 billion acquisition of Hawaiian Airlines.

Alaska Airlines plans to operate 17 Boeing 787s to support a network of 12 long-haul destinations by 2030.

What has been confirmed

The redesigned business class features a cabin inspired by Alaska Airlines' Pacific Northwest identity. Additionally, the airline plans to operate 17 Boeing 787s to service 12 long-haul destinations by 2030, and these aircraft sport a Northern Lights-inspired 'Global' livery. The airline’s Boeing 787-9 deliveries were part of a significant acquisition deal with Hawaiian Airlines.

Why it matters

This redesign enhances Alaska Airlines' competitiveness in the long-haul market, offering passengers an improved travel experience and positioning the airline to expand its global footprint. For the airline industry, it signifies Alaska Airlines' strategic focus on luxurious passenger experience to attract premium travelers.

FlyMarshall context

Boeing 787-10 jets are designed for long-haul routes, ideal for expanding networks to intercontinental destinations. Alaska Airlines' investment in new aircraft and cabin upgrades demonstrates confidence in post-pandemic recovery and growth in the travel industry. As airlines strive to optimize fleet efficiency and passenger comfort, Alaska Airlines' strategy aligns with global airline trends of enhancing sustainability and luxury.

What happens next

Alaska Airlines will continue to receive additional Boeing 787s and implement its new cabin features. The airline is focused on launching these upgrades on planned routes to long-haul destinations by 2030. Further updates on service expansion and potential benefits for frequent flyers may follow.